Bureau of Scales
Bureau of Scales is an astrology consultancy. The visual identity centres on a monogram that brings together the initials of the name in a single interlocking symbol, used across the brand’s imagery and layouts.
Serif typography, muted colours and images of stone, architecture and shadow give the main direction its atmosphere. The monogram works both as a standalone mark and as part of the imagery, including an exploration of the symbol carved into stone. Short headlines sit alongside these images in restrained, editorial layouts.
Brand exploration
Alternative proposals
Other proposed directions explore different combinations of lettering, symbols and photography. Botanical forms, celestial diagrams and more minimal compositions offer distinct visual identities for the same consultancy, each with its own tone and approach to the name.